Hero product design based on existing engine platform but complete retooling for insourcing. Opportunity to improve parts, assembly, and performance. Craftsman branded with separate future brand considerations, industry unique ergonomic design, and hero product placement goal. New grip and housing designs with licensed brands and direct collaboration with Stanley Black and Decker brand teams. Heavy regulatory input and modifications throughout the process. Required leveraging existing part designs where possible to reduce tooling and development costs and BOM complexity. Heavy ID push to update grips and aesthetics. Full design process from early concept design through production and in-store placement.
Injection Molding
Metal Casting
Ultrasonic Welding
Gas-Assist Injection Molding
Two-Shot Injection Molding
Pad Printing
Human Factors
Brand Differentiation
CMF Reconciliation
Heavy Regulatory Constraints
Internal Factory Collaboration
Cross-Market Research
Field Research
External Collaboration
Rapid Prototyping
Metal Casting
Ultrasonic Welding
Gas-Assist Injection Molding
Two-Shot Injection Molding
Pad Printing
Human Factors
Brand Differentiation
CMF Reconciliation
Heavy Regulatory Constraints
Internal Factory Collaboration
Cross-Market Research
Field Research
External Collaboration
Rapid Prototyping