Middle price point based on existing engine platform with new brand considerations, ergonomic design, and mass retail placement. New grip and housing designs with licensed brand and direct collaboration with Stanley Black and Decker Craftsman brand team. Required leveraging existing parts where possible to reduce tooling costs and BOM complexity. Concept design through production and in-store placement.
Injection Molding
Metal Casting
Injection Co-Molding
Human Factors
Brand Differentiation
Regulatory Constraints
Internal Factory Collaboration
Cross-Market Research
External Collaboration
Rapid Prototyping
Metal Casting
Injection Co-Molding
Human Factors
Brand Differentiation
Regulatory Constraints
Internal Factory Collaboration
Cross-Market Research
External Collaboration
Rapid Prototyping